Atari Pong (1975)

In 1973, afterwards the success of the PONG coin-op, an Atari architect, Harold Lee came up with the new idea of a home PONG unit. Since the PONG coin-op that Alan Alcorn advised was nothing than the game board connected to an absolute television set, he thought it would be accessible to scale it bottomward a bit and modify it for use at home. This would be a new direction for the apprentice Atari customer electronics. If they could pull it off, they would be one of the ancestors of application high tech custom chip circuits in the customer industry.

In 1975 it is decided Sears would sell PONG beneath it's own specially created Tele-Games label, and productionj was initially projected at 50,000 units. This was soon aloft to 150,000 for the 1975 Christmas season. Atari agreed to give Sears absolute rights for the afterward year, and would continue to accomplish custom Tele-Games versions for any future new consoles. This was the starting of a long relation amid Atari and Sears, which would continue even afterwards Nolan Bushnellsold Atari to Warner.